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Cần Thơ, Việt Nam

Lê Quốc Khôi

I build a technology company in Cần Thơ, advise and teach on management, and write about company culture, OKR and performance management.

Founder KDIGI · Founder and CEO Ferry VN

A glass sapling growing from a clay pot, its roots visible through the glass

Roles

  • FounderKDIGI · 05/2022
  • Founder and CEOFerry VN · 08/2025
  • Former COO (Nov 2023 – Aug 2026) and CTO (Feb 2023 – Oct 2023) of Nụ Cười Mê Kông; shareholderNụ Cười Mê Kông
  • Visiting lecturer and mentor, EXE (Startup Experience) courseĐại học FPT Cần Thơ · 10/2023
  • Advisor on business management and digital transformation

Introduction

I write down how an organisation works together, starting from what I do myself at KDIGI and Ferry VN.

The first part of this page lists the projects I run. The second part is what I believe about management, technology and setting goals with OKR.

Projects I run

Each project has its own page, with a link to that project's website.

kdigi.vn

KDIGI

Founder

The technology company I founded in Cần Thơ: websites, software, infrastructure, security and digital transformation.

ferry.vn

Ferry VN

Founder and CEO

A platform for managing and distributing fast-ferry tickets, connecting operators, agencies and OTAs through one system and one API.

masothue.pro

Mã Số Thuế Pro

A Vietnamese tax-code and company-registry lookup service; every profile records its source and the time it was checked.

Four areas I write and speak about

Management has three guides written for beginners; the other areas gain posts as I finish them.

  • Technology

    No posts yet

    Software, infrastructure and AI: how I choose, build and run systems.

    • Software
    • Programming
    • System architecture
    • DevOps
    • AI
    • Vibe coding
  • Marketing

    No posts yet

    Understanding customers, measuring channels and selling with data.

    • Customer journey mapping (CJM)
    • MarTech
    • AI in marketing
    • Digital marketing
  • Management

    No posts yet

    Culture, OKR, people and how work is organised in a company.

  • Life

    No posts yet

    Meditation, early Buddhism, travel and lessons outside work.

    • Worldview
    • Early Buddhism
    • Travel
    • Entrepreneurship and philosophy

Rooted firm

and reaching high,

daring to think and do,

wisdom, compassion, creativity in service.

Lê Quốc Khôi, from the post on my thinking and philosophy.

Recent journey

  1. Founded KDIGI in Cần Thơ.

  2. Ferry VN became an independent joint-stock company (registered 22/08/2025), after starting as the internal software of a tour operator.

  3. Ferry VN reports 150+ agencies and 15+ ferry operators on the platform (per ferry.vn, 11/2026).

Latest posts

What I write about company culture, OKR and performance management.

Go to the blog

No new posts yet. New posts appear here by publication date; meanwhile, the three guides are a good place to start:

Let us talk

If you want to talk about management, technology or OKR, invite me to speak, or work on a project together, leave a message.